“That’s 10 years I told Pooh in 95′ I’d kill you if you try me for my Air Max 95s” – The Game, Hate it or Love it
Even as an English kid growing up in middle class Buckinghamshire, as far removed from hip hop culture as one could imagine, the above rings true even for me. Ok, maybe no one in the Bourne End/Wycombe area was killing anyone but, much like Beats headphones now, people still went mental for Nike trainers. And above all the others, people really really wanted Nike Air Jordans, titled after basketball’s greatest player, Michael Jordan.
If I’m honest, they were one of the first times I really recognised consumerism and fads as a kid (not necessarily the first time I was part of a fad though). These shoes cost a small fortune and weren’t that much different from any other trainer in my eyes. Well nowadays everything costs more and there’s a new basketball megastar call Lebron James and now he’s at it too. His latest Nike signature sneaker is scheduled to break the $300 retail mark.
Now these trainers have a load of performance monitoring gadgets to track performance and height jumped etc, but they are still just shoes! This lead me to wonder how much times have changed (or haven’t as the case may be). Luckily someone has made a graphic depicting the rising price of the shoes:
The Air Jordan’s I first remember people talking about we’re the ones available in 1995 and they were a whopping $125! I bet kids now don’t think that’s that much but that was a ludicrous amount and shows that consumerism based on sports stars selling power has always been incredible.
DC